Est. 2021
We make the jewelry we couldn’t find.
Pieces that hold their shape, their shine, and their shape of mind — long after the first wear.

How We Started
A studio built around one material problem.
Most affordable fine jewelry is either too soft to survive daily life, or so heavily plated it dulls within a season. We started Novielly to solve that specific problem: pieces built from solid 925 sterling silver, plated in a thickness of 18k gold rarely used outside true fine jewelry, engineered to be worn every day without ceremony.

Craftsmanship
Cast, set, and polished by hand.
Each bangle passes through eleven hands before it reaches you — from wax casting to hand-setting to a five-stage polish. We work in small batches, which means slower production, but a level of finish you can feel at the clasp, the hinge, and the edge of every stone.

Sustainability
Fewer, better pieces.
We use recycled sterling silver as our base metal and lab-created stones throughout the collection — identical in hand and light to mined stones, without the extraction footprint. Every piece ships in reusable packaging designed to be kept, not thrown away.
925
Sterling silver base
18k
Gold vermeil thickness class
11
Hands per piece
30
Day return window